Give your leads the clearest possible reason to choose you
I design and write marketing that lets your potential buyers know just how much you can do for them and why you are their best choice.
I design and write marketing that lets your potential buyers know just how much you can do for them and why you are their best choice.
I design and write marketing that lets your potential buyers know just how much you can do for them and why you are their best choice.
WHY direct response?
Copywriting that drives results
Copywriting that drives results
David Ogilvy called direct response marketing his secret weapon and his first love. It's how he built the world's most effective marketing agency.
Why? Because it does three things that every business owner should look for when investing money.
David Ogilvy called direct response marketing his secret weapon and his first love. It's how he built the world's most effective marketing agency.
Why? Because it does three things that every business owner should look for when investing money.
First, it's accountable. You can see exactly how well it performs and that means you can see if your investment is making you money.
Second, it understands the psychology of how people make their buying decisions. Whether that's B2B or B2C, luxury goods or essential business services.
Third, it's not passive.
It actively guides the right people to the point where they are ready to make a buying decision in your favour.
The results is shorter sales cycles and fewer qualified leads drifting away.
First, it's accountable. You can see exactly how well it performs and that means you can see if your investment is making you money.
Second, it understands the psychology of how people make their buying decisions. Whether that's B2B or B2C, luxury goods or essential business services.
Third, it's not passive.
It actively guides the right people to the point where they are ready to make a buying decision in your favour.
The results is shorter sales cycles and fewer qualified leads drifting away.
The people I learnt from
Direct response marketing
Seth Godin
Seth Godin invented modern, ethical email marketing/permission marketing back in 1999, and is a two-time Hall-of-Fame marketer. He is widely recognised for shifting the industry's focus from manipulation to the generous act of helping people solve problems. I studied with him on his Marketing Seminar program back in 2017, my first marketing training.
Seth Godin invented modern, ethical email marketing/permission marketing back in 1999, and is a two-time Hall-of-Fame marketer. He is widely recognised for shifting the industry's focus from manipulation to the generous act of helping people solve problems. I studied with him on his Marketing Seminar program back in 2017, my first marketing training.
conversion copywriting
Joanne Wiebe
Joanna Wiebe is arguably the most influential copywriter this century. She is the originator of Conversion Copywriting, a 21st Century evolution of classic direct response. I first learned copywriting from Jo and I was a moderator in her professional-development community.
Joanna Wiebe is arguably the most influential copywriter this century. She is the originator of Conversion Copywriting, a 21st Century evolution of classic direct response. I first learned copywriting from Jo and I was a moderator in her professional-development community.
Direct Response Publishing
Brian Kurtz
Brian Kurtz built and ran the most successful direct response publishing company of the last century. Today, he runs training and mastermind programs that bring together the world's very best direct response experts. I was in one of Brian's masterminds for a year.
Brian Kurtz built and ran the most successful direct response publishing company of the last century. Today, he runs training and mastermind programs that bring together the world's very best direct response experts. I was in one of Brian's masterminds for a year.
DR Copywriter
David Deutsch
To those who know, David Deutsch is a bona fide legend in the world of copywriting. He's written for Merrill Lynch, American Express and Procter & Gamble. I was lucky enough to be in David's small-group copywriting program.
To those who know, David Deutsch is a bona fide legend in the world of copywriting. He's written for Merrill Lynch, American Express and Procter & Gamble. I was lucky enough to be in David's small-group copywriting program.
DR Copywriter
Sandy Franks
Sandy Franks is a senior copywriting trainer with the American Writers and Artists Institute (AWAI) and is a 26-year veteran of Agora, a $1.5 billion-a-year direct-response publishing business. Sandy personally certified me as a sales copywriter.
Sandy Franks is a senior copywriting trainer with the American Writers and Artists Institute (AWAI) and is a 26-year veteran of Agora, a $1.5 billion-a-year direct-response publishing business. Sandy personally certified me as a sales copywriter.
My brother was Jim Rutz. If you haven’t heard of him, you’ve definitely read his copy.
He was one of the highest-paid and most successful copywriters who ever lived and I was his long-time copy editor.
A while back I meet this kid, Paul Melrose, through Brian Kurtz and we talk about doing some work together.
After the call, I go to his website to check out his copy. Pow! … Jim Rutz incarnate!
If you want the brilliance and vibrancy of Jim Rutz in your copy, you must engage Paul Melrose.
Ginger Rutz | "The Million-Dollar Copy Editor"
My brother was Jim Rutz. If you haven’t heard of him, you’ve definitely read his copy.
He was one of the highest-paid and most successful copywriters who ever lived and I was his long-time copy editor.
A while back I meet this kid, Paul Melrose, through Brian Kurtz and we talk about doing some work together.
After the call, I go to his website to check out his copy. Pow! … Jim Rutz incarnate!
If you want the brilliance and vibrancy of Jim Rutz in your copy, you must engage Paul Melrose.
Ginger Rutz | "The Million-Dollar Copy Editor"
service
Business-Class Service
Business Class Serviced
Business-Class Service
I made the mistake many years ago of flying business class. Once you're that well looked after, there's no going back. I'm going to do the same for you.
I made the mistake many years ago of flying business class. Once you're that well looked after, there's no going back. I'm going to do the same for you.
The most important metrics in my business are client retention and referrals. My strategy to achieve them is to overdeliver on your expectations and client experience.
You'll have a dedicated project-tracking page so you can see exactly where we are at all times. And you'll get regular and timely updates.
All important milestones will be presented to you for sign off. And expect generous revision windows so you are 100% happy with your deliverables.
Finally, once we have finished our work together, I'll be on call for at least 12 months for post-project support.
The most important metrics in my business are client retention and referrals. My strategy to achieve them is to overdeliver on your expectations and client experience.
You'll have a dedicated project-tracking page so you can see exactly where we are at all times. And you'll get regular and timely updates.
All important milestones will be presented to you for sign off. And expect generous revision windows so you are 100% happy with your deliverables.
Finally, once we have finished our work together, I'll be on call for at least 12 months for post-project support.
Stats
Client Satisfaction
100%
All of my clients have given me glowing testimonials.
Projects
30+
I've closed out over 30 successful projects.
Deadlines
100%
I have never missed a deadline
Client retention
75%
3 out of 4 clients have rehired me for at least one more project.
I’ve trusted Paul as my direct response copywriter for dozens of projects over the years.
His deliverables best in class, he manages projects brilliantly, and he never misses a deadline – and always goes the extra mile. And, he’s a genuinely nice guy and easy to work with.
Not only is his copy flawless, he’s a deep strategic thinker.
I tell him what outcomes I’m after and he brings ideas to the table that I never would have thought of.
In my experience it’s pretty rare to find a seasoned professional of Paul’s caliber. I’ve hired a lot of copywriters in the last ten years and not one compares to what I get from Paul.
I’ve trusted Paul as my direct response copywriter for dozens of projects over the years.
His deliverables best in class, he manages projects brilliantly, and he never misses a deadline – and always goes the extra mile. And, he’s a genuinely nice guy and easy to work with.
Not only is his copy flawless, he’s a deep strategic thinker.
I tell him what outcomes I’m after and he brings ideas to the table that I never would have thought of.
In my experience it’s pretty rare to find a seasoned professional of Paul’s caliber. I’ve hired a lot of copywriters in the last ten years and not one compares to what I get from Paul.
Amy Posner | Business Development Coach
I’ve trusted Paul as my direct response copywriter for dozens of projects over the years.
His deliverables best in class, he manages projects brilliantly, and he never misses a deadline – and always goes the extra mile. And, he’s a genuinely nice guy and easy to work with.
Not only is his copy flawless, he’s a deep strategic thinker.
I tell him what outcomes I’m after and he brings ideas to the table that I never would have thought of.
In my experience it’s pretty rare to find a seasoned professional of Paul’s caliber. I’ve hired a lot of copywriters in the last ten years and not one compares to what I get from Paul.
Amy Posner | Business Development Coach
Well, hello there
If we haven't met, I'm Paul Melrose.
A few years back, I decided to start a business. Long story short, it was a great idea that wasn't going to work. But along the way I discovered copywriting, the perfect combination of creativity and problem solving. I was hooked and I decided to become a copywriter.
I went full-time as a copywriter in 2022, running a business that was primarily focused on the North American market (I still have clients there). That's where I cut my teeth and learnt how businesses and marketing really work.
In 2026, I launched paulmelrose.com, to take traditional direct response copy and adapt it for Irish businesses. (US direct response is too direct to work here.)
Before that, I worked in the education sector. I was a teacher, then trainer, a course writer and, for ten years, academic management. The last 15 years were with Ireland's top private language school where I first became involved in marketing.
My academic qualifications are a first-class honors degree in Psychology (Dublin Business School) and a master's in E-Learning (DIT).
I'm based in Dublin.
If we haven't met, I'm Paul Melrose.
A few years back, I decided to start a business. Long story short, it was a great idea that wasn't going to work. But along the way I discovered copywriting, the perfect combination of creativity and problem solving. I was hooked and I decided to become a copywriter.
I went full-time as a copywriter in 2022, running a business that was primarily focused on the North American market (I still have clients there). That's where I cut my teeth and learnt how businesses and marketing really work.
In 2026, I launched paulmelrose.com, to take traditional direct response copy and adapt it for Irish businesses. (US direct response is too direct to work here.)
Before that, I worked in the education sector. I was a teacher, then trainer, a course writer and, for ten years, academic management. The last 15 years were with Ireland's top private language school where I first became involved in marketing.
My academic qualifications are a first-class honors degree in Psychology (Dublin Business School) and a master's in E-Learning (DIT).
I'm based in Dublin.
industries i've written for
Financial Advisors
Financial Advisors
Precious Metal Investment, Retail and Media
Precious Metal Investment, Retail and Media
Business Coaching
Business Coaching
Education
Education
Psychotherapy (CBT)
Psychotherapy (CBT)
Haulage (agency)
Haulage (agency)
Private Aviation (agency)
Private Aviation (agency)
Financial Services (agency)
Financial Services (agency)
DEI (agency)
DEI (agency)
Electrical Engineering and Construction (agency)
Electrical Engineering and Construction (agency)
HVAC Contracting (agency)
HVAC Contracting (agency)
Value beyond belief!
Paul can make the complex simple, straightforward, understood, and engaged. We hired him to evaluate a client’s website through his audit process and found the results very valuable.
I am a professional writer and communicator, but I am not a copywriter, and that is what the site needed. The audit process was simple, yet comprehensive and valuable beyond belief.
I highly recommend Paul. The ROI is undeniable.
Ben Baker
CEO | What's NEXT
Value beyond belief!
Paul can make the complex simple, straightforward, understood, and engaged. We hired him to evaluate a client’s website through his audit process and found the results very valuable.
I am a professional writer and communicator, but I am not a copywriter, and that is what the site needed. The audit process was simple, yet comprehensive and valuable beyond belief.
I highly recommend Paul. The ROI is undeniable.
Ben Baker
CEO | What's NEXT
Book a call. You'll know in less than 20 minutes if I can deliver value to your business.
Email me with a question or to book a 20-minute, obligation-free chat. Or send me an email with your questions.
Book a call. You'll know in less than 20 minutes if I can deliver value to your business.
Email me with a question or to book a 20-minute, obligation-free chat. Or send me an email with your questions.