"The purpose of business is to create a customer"

How well do elite coaches market themselves? What can Irish and UK business coaches learn from how they communicate their position, value and their offer?

Why Generative Engine Optimisation (GEO) is Far More Than Optimising Content For AI.

It doesn't matter if you use AI in your business or not. It matters that buyers will use AI to find and vet you. Generative Engine Optimisation (GEO) is how you make sure you are found and recommended.

Turning your strategy into a campaign can often feel like asking for a cocktail and being handed a homebrew kit. The problem is rarely the strategy itself. It’s the execution gap. Here’s how to turn strategy into campaigns that actually get built.

Should you use AI in your business? If so, how and where? Is it even worth it? And can you use it as your marketer? And what's the legal risk of using AI to write for you?

The heart of your marketing is your offer. But there's something else that gets buyers there quicker and with higher buying intent. (And yes, I'll explain why a horse is eating ice cream.)

The easiest way to increase the value of your goods or services is to explain their full value. The best way to do that is with a Value Prism.

One of the most famous sales challenges has an incredibly disarming solution.