Services
Well-defined projects. Expertly managed.
And all with post-project support.
Well-defined projects. Expertly managed.
And all with post-project support.
Well-defined projects. Expertly managed.
And all with post-project support.
Direct Response Strategy and Copywriting Services
Project Management
Making your life easier
Making your life easier
Innovation in Action:
Our Mission Revealed
What does project management look like when we work together?
What does project management look like when we work together?
When we work together, I handle all project management; strategy development, copywriting deliverables, and coordination with your designers or developers if needed. You provide input and approval. This keeps the work off your plate while maintaining quality control.
The last thing you need is more work. That's why, when we work together, I'll do all the heavy lifting.
When we work together, I handle all project management; strategy development, copywriting deliverables, and coordination with your designers or developers if needed. You provide input and approval. This keeps the work off your plate while maintaining quality control.
The last thing you need is more work. That's why, when we work together, I'll do all the heavy lifting.
Project Management
Writing for your invisible reader
Writing for your invisible reader
Innovation in Action:
Our Mission Revealed
How do you make sure my project makes the most of Generative Engine Optimisation?
How do you make sure my project makes the most of Generative Engine Optimisation?
For over a century, the Golden Rule in copywriting (the Rule of One) was 'write for your ideal buyer'. In the past, that was always a person, but now you're also talking to the AIs your buyers will use to discover and vet you. I use Generative Optimisation (GEO) on all projects, so you are AI visible and understood.
For over a century, the Golden Rule in copywriting (the Rule of One) was 'write for your ideal buyer'. In the past, that was always a person, but now you're also talking to the AIs your buyers will use to discover and vet you. I use Generative Optimisation (GEO) on all projects, so you are AI visible and understood.
Services
We can work together on a custom project or a fixed-price service.
Anything that has deliverables such websites, lead-generation pipelines, and sales funnels are projects. (You may have something different in mind and we can talk that.)
Fixed-price services are when you buy my time rather than deliverables. That's either consultation time, copy writing by the hour, or a site audit.
I'm happy to advise if you'd like to email me.
We can work together on a custom project or a fixed-price service.
Anything that has deliverables such websites, lead-generation pipelines, and sales funnels are projects. (You may have something different in mind and we can talk that.)
Fixed-price services are when you buy my time rather than deliverables. That's either consultation time, copy writing by the hour, or a site audit.
I'm happy to advise if you'd like to email me.
“Amazing changes and a deep ability to handle expert material”
I’ve been working with Paul on my website for just over two weeks, and in that time I’ve seen amazing changes.
He is resourceful, diligent and inventive. He dove right into my area of expertise and fished out the information that I myself found convincing.
He spent a lot of time and effort assessing my needs and clients and then put the information all together perfectly.
He didn’t neglect the visual aspect of the website which made it much more readable and attractive for the prospective client.
It was a pleasure to work with him and I wouldn’t hesitate to recommend Paul to any business.
Dr. Dominika Farley |
Cognitive Behavioral Therapist
“Amazing changes and a deep ability to handle expert material”
I’ve been working with Paul on my website for just over two weeks, and in that time I’ve seen amazing changes.
He is resourceful, diligent and inventive. He dove right into my area of expertise and fished out the information that I myself found convincing.
He spent a lot of time and effort assessing my needs and clients and then put the information all together perfectly.
He didn’t neglect the visual aspect of the website which made it much more readable and attractive for the prospective client.
It was a pleasure to work with him and I wouldn’t hesitate to recommend Paul to any business.
Dr. Dominika Farley |
Cognitive Behavioral Therapist
“Amazing changes and a deep ability to handle expert material”
I’ve been working with Paul on my website for just over two weeks, and in that time I’ve seen amazing changes.
He is resourceful, diligent and inventive. He dove right into my area of expertise and fished out the information that I myself found convincing.
He spent a lot of time and effort assessing my needs and clients and then put the information all together perfectly.
He didn’t neglect the visual aspect of the website which made it much more readable and attractive for the prospective client.
It was a pleasure to work with him and I wouldn’t hesitate to recommend Paul to any business.
Dr. Dominika Farley |
Cognitive Behavioral Therapist
Conversion Websites
Websites that do more than say, "Learn More"
A Conversion Website site is not an online brochure.
It's a compelling argument that you offer unequaled value.
It demonstrates your deep expertise and understanding of what truly matters to your buyers.
It leaves no doubt that you will deliver on your word.
And fits into your other marketing as tightly as new train tracks.
Lastly, it earns its keep. It's accountable to you. Which means you can track its performance and see how well your investment has paid off.
I offer two website services.
First, new site projects where we write a new site or rewrite your old site.
Second, select audit + rewrites on your existing site.
Both options come with external proofreading and two rounds of edits.
You also get wireframe mockups (basic page layouts so you can see how your copy will flow on a real page).
Finally, you get at least 12 months post-project support.
A Conversion Website site is not an online brochure.
It's a compelling argument that you offer unequaled value.
It demonstrates your deep expertise and understanding of what truly matters to your buyers.
It leaves no doubt that you will deliver on your word.
And fits into your other marketing as tightly as new train tracks.
Lastly, it earns its keep. It's accountable to you. Which means you can track its performance and see how well your investment has paid off.
I offer two website services.
First, new site projects where we write a new site or rewrite your old site.
Second, select audit + rewrites on your existing site.
Both options come with external proofreading and two rounds of edits.
You also get wireframe mockups (basic page layouts so you can see how your copy will flow on a real page).
Finally, you get at least 12 months post-project support.
Conversion websites
Let potential clients or customers know they have found their solution
Let potential clients or customers know they have found their solution
Reinforce your expert standing without content overload
Reinforce your expert standing without content overload
Establish your offer as uniquely suited
Establish your offer as uniquely suited
Remove doubt by answering their every question
Remove doubt by answering their every question
Lead Generation
Reliable Lead Generation and Shorter Sales Cycles
Reliable Lead Generation and Shorter Sales Cycles
In essence, your business is a system for finding buyers and solving their problems at a profit.
Your ability to attract enough of those buyers, on a predictable and reliable basis, is the first job of that system.
That's true whether you're selling enterprise-grade security services or domestic retro-fitting B2B or B2C.
And yes, you can network your way to first contact or work off strong referrals, but your ability to deliver the right messages and content to key decision makers at the right time demands thoughtful planning, expert judgement and expert preparation.
I work with clients to build out simple-to-use lead pipelines that build on your strengths and not overly-complex tech stacks.
My goal is to hand you a solution that is reliable, increases the quality of your leads, and moves buyers towards a buying decision sooner.
In essence, your business is a system for finding buyers and solving their problems at a profit.
Your ability to attract enough of those buyers, on a predictable and reliable basis, is the first job of that system.
That's true whether you're selling enterprise-grade security services or domestic retro-fitting B2B or B2C.
And yes, you can network your way to first contact or work off strong referrals, but your ability to deliver the right messages and content to key decision makers at the right time demands thoughtful planning, expert judgement and expert preparation.
I work with clients to build out simple-to-use lead pipelines that build on your strengths and not overly-complex tech stacks.
My goal is to hand you a solution that is reliable, increases the quality of your leads, and moves buyers towards a buying decision sooner.
Lead generation
An always-on system that means no more "We'd better go find some leads."
An always-on system that means no more "We'd better go find some leads."
Attract high-value clients and customers and help poor fits leads qualify out
Attract high-value clients and customers and help poor fits leads qualify out
Move your leads closer to their buying decision, sooner
Move your leads closer to their buying decision, sooner
Progressively position yourself as a one-of-a-kind answer they have been looking for
Progressively position yourself as a one-of-a-kind answer they have been looking for
“We’ve worked with Paul on developing an online marketing strategy for our financial advice model for young doctors.”
We expected Paul would help us with copy for our online communications and a better pitch for our in-person presentations.
He's done so much more than that.
He's helped us to understand our marketplace better and he helped us optimize our prospect funnel, by making clear how we can use marketing to attract those prospects who may want what we're offering without cluttering our lists with those who won't.
This protects our time and attention.
Beyond the technical, Paul is easy to work with and has an amiable assertiveness that keeps us from wandering off into the weeds.
Jim Hemphill | CEO
TriageMD | Financial Consultants
“We’ve worked with Paul on developing an online marketing strategy for our financial advice model for young doctors.”
We expected Paul would help us with copy for our online communications and a better pitch for our in-person presentations.
He's done so much more than that.
He's helped us to understand our marketplace better and he helped us optimize our prospect funnel, by making clear how we can use marketing to attract those prospects who may want what we're offering without cluttering our lists with those who won't.
This protects our time and attention.
Beyond the technical, Paul is easy to work with and has an amiable assertiveness that keeps us from wandering off into the weeds.
Jim Hemphill | CEO
TriageMD | Financial Consultants
“We’ve worked with Paul on developing an online marketing strategy for our financial advice model for young doctors.”
We expected Paul would help us with copy for our online communications and a better pitch for our in-person presentations.
He's done so much more than that.
He's helped us to understand our marketplace better and he helped us optimize our prospect funnel, by making clear how we can use marketing to attract those prospects who may want what we're offering without cluttering our lists with those who won't.
This protects our time and attention.
Beyond the technical, Paul is easy to work with and has an amiable assertiveness that keeps us from wandering off into the weeds.
Jim Hemphill | CEO
TriageMD | Financial Consultants
“Paul, your idea for [the sales letter] was nothing less than brilliant!”
Paul is not only a talented writer but also has a keen knowledge and instinct for marketing, branding, and product development that goes well beyond the world of copywriting.
Bart Kitner | President
Kitco Metals
“Paul, your idea for [the sales letter] was nothing less than brilliant!”
Paul is not only a talented writer but also has a keen knowledge and instinct for marketing, branding, and product development that goes well beyond the world of copywriting.
Bart Kitner | President
Kitco Metals
“Paul, your idea for [the sales letter] was nothing less than brilliant!”
Paul is not only a talented writer but also has a keen knowledge and instinct for marketing, branding, and product development that goes well beyond the world of copywriting.
Bart Kitner | President
Kitco Metals
Sales Funnels
Sales Copy that turns selling into a service
Sales Copy that turns selling into a service
What if the way you sold was so helpful that your buyers saw it as a service that built trust?
And what if by the time you closed a sale, your new client or customer was already talking about you to their network?
A lot of people shy away from selling. It has that pushy, shady baggage.
But there is a way of selling that's ethical, easy to embrace and will make your buyers feel like you're helping them make the best possible decision in their favour (because you are).
And it's this…
Put the best possible solution before the best possible buyers and then answer their questions. And do that in a way that positions you as uniquely qualified to be the person they buy from.
I design sales pathways and assets that boost your credibility and draw your highest-value clients to your offers.
If you have something you want to sell more of, reach out and we can have a chat about that and I'll share any ideas I might have.
What if the way you sold was so helpful that your buyers saw it as a service that built trust?
And what if by the time you closed a sale, your new client or customer was already talking about you to their network?
A lot of people shy away from selling. It has that pushy, shady baggage.
But there is a way of selling that's ethical, easy to embrace and will make your buyers feel like you're helping them make the best possible decision in their favour (because you are).
And it's this…
Put the best possible solution before the best possible buyers and then answer their questions. And do that in a way that positions you as uniquely qualified to be the person they buy from.
I design sales pathways and assets that boost your credibility and draw your highest-value clients to your offers.
If you have something you want to sell more of, reach out and we can have a chat about that and I'll share any ideas I might have.
Sales Funnels
Selling that feels like expert advice
Selling that feels like expert advice
New clients or customers who are 100% assured of their decision to go with you
New clients or customers who are 100% assured of their decision to go with you
Increase order values
Increase order values
hourly and fixed-price services
Not everything needs to be a project
Not everything needs to be a project
Sometimes, all you need is a question answered. Or to talk through an idea with an outside expert (and you know better than to trust AI with revenue-critical advice).
Or you have a small piece of copy you need or would like me to copy edit your own writing.
I also offer site audits, a great way to identify quick and easy changes on your existing site.
You can hire me by the hour or by the day.
A 60-minute consultation is €150.
An hour of copywriting is also €95 with a minimum 3-hour booking.
A 7-hour day is €600.
Site audits start at €500. That's for 3-4 main pages. The fee increases by €50 to €100 a page after that, depending on their size. Broader audits of your marketing strategy and other assets is priced as a project.
I also offer a GEO (Generative Engine Optimization) audit and report for €275. Details on that are on my AI page here.
Email me if you're interested in any of the above. We can have a short chat about what you need and then decide how you'd like to move forward.
That includes the consultation hour. I'm happy to give you 20 minutes so you can decide if the value is there first.
Sometimes, all you need is a question answered. Or to talk through an idea with an outside expert (and you know better than to trust AI with revenue-critical advice).
Or you have a small piece of copy you need or would like me to copy edit your own writing.
I also offer site audits, a great way to identify quick and easy changes on your existing site.
You can hire me by the hour or by the day.
A 60-minute consultation is €150.
An hour of copywriting is also €95 with a minimum 3-hour booking.
A 7-hour day is €600.
Site audits start at €500. That's for 3-4 main pages. The fee increases by €50 to €100 a page after that, depending on their size. Broader audits of your marketing strategy and other assets is priced as a project.
I also offer a GEO (Generative Engine Optimization) audit and report for €275. Details on that are on my AI page here.
Email me if you're interested in any of the above. We can have a short chat about what you need and then decide how you'd like to move forward.
That includes the consultation hour. I'm happy to give you 20 minutes so you can decide if the value is there first.
Houry and fixed-price Services
Consultations
Consultations
Copy on demand
Copy on demand
Copy editing
Copy editing
Fast Turnaround Site Audits
Fast Turnaround Site Audits
“I can’t stop talking about my site audit with Paul.”
I’ve had my website for close to 20 years and the content reflects the various evolutions we’ve undergone, each leaving its own imprint. And not in the most seamless of ways, in truth.
He took a truly deep dive into my site and came back up with a treasure trove of goodness for us to go explore, examine and in some cases, polish to a gleam.
This meticulous process helped me determine what needs attention…and what doesn’t. And that is a huge deal for me, and deeply valuable.
Tanya Geisler |
TEDx Speaker | Leadership Coach
“I can’t stop talking about my site audit with Paul.”
I’ve had my website for close to 20 years and the content reflects the various evolutions we’ve undergone, each leaving its own imprint. And not in the most seamless of ways, in truth.
He took a truly deep dive into my site and came back up with a treasure trove of goodness for us to go explore, examine and in some cases, polish to a gleam.
This meticulous process helped me determine what needs attention…and what doesn’t. And that is a huge deal for me, and deeply valuable.
Tanya Geisler |
TEDx Speaker | Leadership Coach
“I can’t stop talking about my site audit with Paul.”
I’ve had my website for close to 20 years and the content reflects the various evolutions we’ve undergone, each leaving its own imprint. And not in the most seamless of ways, in truth.
He took a truly deep dive into my site and came back up with a treasure trove of goodness for us to go explore, examine and in some cases, polish to a gleam.
This meticulous process helped me determine what needs attention…and what doesn’t. And that is a huge deal for me, and deeply valuable.
Tanya Geisler |
TEDx Speaker | Leadership Coach
Paul Melrose is the person I go to when I'm in the weeds and don't know what to do next.
During a recent business pivot, Paul helped tighten and deepen my core brand identity in a simple, fast and streamlined fashion.
He immediately understood what I was aiming for, and with swift precision created a core messaging strategy that is in complete alignment with my business goals.
As if that isn't enough, he's also a genuine, smart and warm person who's great to work with.
Anne Holloway |
Founder Opal & Fawn
Paul Melrose is the person I go to when I'm in the weeds and don't know what to do next.
During a recent business pivot, Paul helped tighten and deepen my core brand identity in a simple, fast and streamlined fashion.
He immediately understood what I was aiming for, and with swift precision created a core messaging strategy that is in complete alignment with my business goals.
As if that isn't enough, he's also a genuine, smart and warm person who's great to work with.
Anne Holloway |
Founder Opal & Fawn
Book a call. You'll know in less than 20 minutes if I can deliver value to your business.
Email me with a question or to book a 20-minute, obligation-free chat.