Yes. AI will fundamentally change how you do business. But not in the way you think.
Yes. AI will fundamentally change how you do business. But not in the way you think.
Yes. AI will fundamentally change how you do business. But not in the way you think.
Forget AI efficiencies, forget agentic workflows, forget advanced context engineering. There's something else that will bring far more value to your business (and you don't even need AI in your business to do it). Generative Engine Optimisation (GEO).
Forget AI efficiencies, forget agentic workflows, forget advanced context engineering. There's something else that will bring far more value to your business (and you don't even need AI in your business to do it). Generative Engine Optimisation (GEO).
Forget AI efficiencies, forget agentic workflows, forget advanced context engineering. There's something else that will bring far more value to your business (and you don't even need AI in your business to do it). Generative Engine Optimisation (GEO).
About
AI has a 96% real world failure rate. Here's how I use it instead.
AI has a 96% real world failure rate. Here's how I use it instead.
Business Class Serviced
In late 2024, I decided to see if I could become an AI-first business.
In late 2024, I decided to see if I could become an AI-first business.
I took courses, ran local models alongside the big frontier models and created some AI workflows and custom tools.
In late 2025, I decided that a great deal of what AI was meant to deliver was still raw dough.
My experience was confirmed in mid 2025.
A research group tested AI on real-life tasks freelancers would do. It failed over 96% of the time, and often spectacularly.
Then, the light bulb moment.
Even if you have zero interest or investment in AI, even if you reject everything about it, you cannot escape this…
Your buyers are using AI to find you, evaluate you, and they are trusting it to help them decide if they'll buy from you.
You have zero control over their choice to do that. But you can have a say in what AI tells them about you.
Welcome to the age of Marketing To The Machine. Welcome to Generative Engine Optimisation.
I took courses, ran local models alongside the big frontier models and created some AI workflows and custom tools.
In late 2025, I decided that a great deal of what AI was meant to deliver was still raw dough.
My experience was confirmed in mid 2025.
A research group tested AI on real-life tasks freelancers would do. It failed over 96% of the time, and often spectacularly.
Then, the light bulb moment.
Even if you have zero interest or investment in AI, even if you reject everything about it, you cannot escape this…
Your buyers are using AI to find you, evaluate you, and they are trusting it to help them decide if they'll buy from you.
You have zero control over their choice to do that. But you can have a say in what AI tells them about you.
Welcome to the age of Marketing To The Machine. Welcome to Generative Engine Optimisation.
GEO
Marketing to The Machine
Marketing to The Machine
What is Generative Engine Optimisation (GEO)?
What is Generative Engine Optimisation (GEO)?
It doesn't matter if you use AI in your business or not. AI is already how you're being found and vetted (Deloitte Ireland reports that 64% of Irish consumers were using AI to research and make decisions by 2025 — a figure that nearly doubled in just two years.) GEO is how you send AI the strongest, cleanest signal possible. So when your ideal client asks "who should I choose?", your name comes back with confidence.
It doesn't matter if you use AI in your business or not. AI is already how you're being found and vetted (Deloitte Ireland reports that 64% of Irish consumers were using AI to research and make decisions by 2025 — a figure that nearly doubled in just two years.) GEO is how you send AI the strongest, cleanest signal possible. So when your ideal client asks "who should I choose?", your name comes back with confidence.
Gartner predicts, "By 2028, 90% of B2B buying will be AI agent intermediated, pushing over $15 trillion of B2B spend through AI agent exchanges."
Gartner predicts, "By 2028, 90% of B2B buying will be AI agent intermediated, pushing over $15 trillion of B2B spend through AI agent exchanges."
McKinsey (2026) reports that 67% of UK consumers used at least one AI tool in the last three months, for researching and comparing purchases, a figure mirrored across the EU.
McKinsey (2026) reports that 67% of UK consumers used at least one AI tool in the last three months, for researching and comparing purchases, a figure mirrored across the EU.
Princeton (2024) researchers reported, "GEO can boost visibility by up to 40% in generative engine responses". They also said GEO has "profound implications" for how we market ourselves.
Princeton (2024) researchers reported, "GEO can boost visibility by up to 40% in generative engine responses". They also said GEO has "profound implications" for how we market ourselves.
How do you benefit from GEO?
How do you benefit from GEO?
When your buyers ask, AI is going to recommend someone. That will be you or a competitor. And it's even more brutal than SEO (ranking on Google), where you might be on page 2, but at least you're there. With GEO, the AI might give five recommendations. You're either in that five, or you're invisible.
When your buyers ask, AI is going to recommend someone. That will be you or a competitor. And it's even more brutal than SEO (ranking on Google), where you might be on page 2, but at least you're there. With GEO, the AI might give five recommendations. You're either in that five, or you're invisible.
How do you optimise your business for AI search and vetting?
How do you optimise your business for AI search and vetting?
You start by finding out where you are in the GEO stakes, identifying the highest-impact/ lowest-effort changes to makes, and then aligning that work with your core positioning and messaging. I made two applications to do that work in my own business and I now use them with my clients.
You start by finding out where you are in the GEO stakes, identifying the highest-impact/ lowest-effort changes to makes, and then aligning that work with your core positioning and messaging. I made two applications to do that work in my own business and I now use them with my clients.
Your GEO Report and Action Plan
Your GEO research and report is carried by proprietary software. It assesses your GEO on five levels: technical, onsite content (EEAT), off-site content (EEAT), Marketing Alignment, and AI search visibility.
You get detailed category breakdowns, an action plan, a strategy summary, and I'll walk you through your report in a follow-up call.
I'll also provide 3 GEO Category Score Reports on your top three competitors, so you can see where you stand and your changes of making that handful of AI recommendations.
You also get a two follow-up progress reports anytime you request in the following 12-months to see exactly how well you have improved your GEO standings.
The report comes with five deliverables:
Your GEO research and report is carried by proprietary software. It assesses your GEO on five levels: technical, onsite content (EEAT), off-site content (EEAT), Marketing Alignment, and AI search visibility.
You get detailed category breakdowns, an action plan, a strategy summary, and I'll walk you through your report in a follow-up call.
I'll also provide 3 GEO Category Score Reports on your top three competitors, so you can see where you stand and your changes of making that handful of AI recommendations.
You also get a two follow-up progress reports anytime you request in the following 12-months to see exactly how well you have improved your GEO standings.
The report comes with five deliverables:
Summary presentation deck with high-level insights and action plan
Summary presentation deck with high-level insights and action plan
25-35 page detailed report to hand to your team or external support providers
25-35 page detailed report to hand to your team or external support providers
3 Category Score Reports on your top 3 competitors
3 Category Score Reports on your top 3 competitors
60-minute call with me, where I'll present my findings and recommendations
60-minute call with me, where I'll present my findings and recommendations
Two follow-up progress reports at your request any time in the 12 months following your initial report
Two follow-up progress reports at your request any time in the 12 months following your initial report
The fee is €275.
The fee is €275.
GEO Summary Presentation
Category Score Report
Category Analysis
Section-by-section Scores
Section-By-Section feedback + Action Points
GEO Plan for highest impact
Full 25-35 Page Report
my AI working principles
These are my guiding principles and recommendations to my clients when using AI
These are my guiding principles and recommendations to my clients when using AI
The expert rule
If you can't make a judgement call on AI output, you're outsourcing your judgment to a machine that has none. You need to be the domain expert.
If you can't make a judgement call on AI output, you're outsourcing your judgment to a machine that has none. You need to be the domain expert.
AI Skills
AI is a tool, and tools require skills. Keep yourself informed on how each new model performs. Take courses to keep your skills up-to-date.
AI is a tool, and tools require skills. Keep yourself informed on how each new model performs. Take courses to keep your skills up-to-date.
privacy
Never share anything with online AI that is private business or personal information. Become familiar with AI governance obligations (the EU AI Act).
Better, not Faster
Don't look for easier or quicker. Look for ways to use AI to increase the quality of your work and to help you make better decisions.
Don't look for easier or quicker. Look for ways to use AI to increase the quality of your work and to help you make better decisions.
AI Training Certs
I hold the following AI certifications: Google AI Professional Certificate; Prompt Engineering for ChatGPT from Vanderbilt University; AI for App Building, AI for Data Analysis, and AI for Everyone from Google/DeepLearning.AI .
I hold the following AI certifications: Google AI Professional Certificate; Prompt Engineering for ChatGPT from Vanderbilt University; AI for App Building, AI for Data Analysis, and AI for Everyone from Google/DeepLearning.AI .
Prompt Engineering for ChatGPT
Google AI Professional Certificate
AI for App Building
AI for Data Analysis
AI For Everyone
Book a call. You'll know in less than 20 minutes if I can deliver value to your business.
Email me with a question or to book a 20-minute, obligation-free chat.