FAQ
Frequently
Asked Questions
How much do you charge?
I have some fixed-priced services (consultations, copy-by-the-hour and audits - details on my service page). Project work is priced individually. Expect four figures for websites, lead-generation funnels or sales funnels. But it costs nothing to book a call and I can advise you on your best options.
What is your fee structure?
Project work (websites, lead-generation funnels, sales funnels) is priced individually and typically costs four figures. I also offer fixed-price services including consultations, copy-by-the-hour, and site audits. But it costs nothing to book a call and I can advise you on your best options based on what you need.
Do you offer pricing transparency?
Yes. You won’t be presented with a project quote and no explanation for where that number came from.
What kinds of businesses do you work with?
I’ve worked with B2B, B2C, goods, services, information products and training/education. If you’re selling something where your buyers will take time to consider their purchase and maybe shop around, I'm a good candidate to talk to to help you with that.
Do you do SEO or GEO work?
Yes on GEO (Generative Engine Optimisation), but no on SEO. GEO is a core part of my work and I can help you with the technical work as well big picture strategy.
What types of copy do you write?
I’ve written websites, landing and sales pages, email sequences, FB and IG ads, physical direct mail, video sales letters, LinkedIn posts, brand messaging books, presentation decks, lead magnets, reports, ghost writing, and even a speech.
Do you also design and build websites?
Yes and no. For complex sites or sites that sell products (ecommerce), definitely no. And I recommend using a good professional designer/developer if you have the budget. But I do offer service businesses an option where I can set up a site similar in function to this one. It would be fast, very easy to maintain, GDPR compliant, and low-cost to host. Let me know if you are interested.
Do you offer post-project support?
Yes. At least 12-months. And, as a client, you’ll have preferential rates on copy hours or consultations.
Do you guarantee your work?
It’s in my best interest to get you the results you want. And while I can’t guarantee business results (too many variables outside my control), I can guarantee you’ll be happy with the work I do for you. That’s why I include two rounds of complimentary edits on all deliverables. It’s also why I include post-project support.
Do you use AI?
I’m your copywriter, not AI. AI can write some great sentences and it looks good to an untrained eye, but it falls very far short of what any good copywriter will hand you. Even if it were brilliant, I would not use it. There is a risk it is recycling someone’s copyrighted content and that could lead to legal issues and all the cost and stress that goes with it. Even if it doesn’t, you don’t own it as AI content can’t be copyright-protected. So, anyone can use your AI-generated marketing and you have no way to stop them.
Do you only work with Irish businesses?
No. I have clients in the US and Canada and have worked with businesses in the UK and Europe.
Can I hire you by the hour?
Yes. Details are on my service page.
How long does a project take?
That depends on what you need, and we can discuss the timeline in our initial conversation. My process is to build in time to do the work properly, but if you are up against a deadline, I’ll do my best to help.
